Londonderry Business Teams with Brand Agent

Jul 20, 2012 No Comments by

Moonlight Meadery LLC is proud to announce St. Killian Importing Corp, Inc. as United States Brand Agent, effective as of June 29th 2012. St. Killian’s embraced high end and specialty beverages long before they became en vogue in the United States. Recent developments in the global and domestic adult beverage market have confirmed our core belief that consumers are endorsing the better beverage category. This category has been experiencing double-digit growth rates stemming from a market audience that has developed a diverse, sophisticated palette.

“Having our meads available in all 50 states is a major step forward, especially since we are such a young company.” Moonlight Meadery founder Michael Fairbrother said, “Our partnership with St. Killian Importers is a testament to the demand that we continue to see in our growing market.”

“Moonlight Meadery complements our portfolio of fine craft & import beers by introducing the unique taste profiles of craft fermented mead. These premium products respond to the desires of the diverse consumers nationally.” Said Phil Clarke, General Manager of St. Killian Importing Crop, Inc.

Moonlight’s sales grew an astounding 750% last year, with triple digit growth continuing this year. Founder and owner Michael Fairbrother oversees all mead production and leads the success of this small business with his entrepreneurial spirit and driving passion to bring creative, bold and unique high quality meads to the mainstream market.

The excitement surrounding the rediscovery of mankind’s oldest fermented beverage continues to pave the way of unprecedented expansion for this Londonderry, NH company in the national and international mead market. The company’s slogan, “Romance by the glass…” connects with mead’s long association with love (honeymoon), and sweetens interest with romantic product names like Desire, Stiletto, and Wild. Moonlight meads appeal to a wide target market, with an emphasis on women, long overlooked by the growing specialty beverage industry.

Moonlight Meadery started commercial production in May 2010. Michael Fairbrother realized a vision to bring creative meads to the main stream adult beverage industry with its increasing appetite for fine flavor profiles, by introducing a broad selection of choice meads from dry to dessert style.

Founded in 1983, St. Killian Importing has always remained true to its belief that America’s beer consumers have always deserved to enjoy the finest beers on the planet, and have made it their mission to make their unique, global portfolio available stateside. St. Killian Importing is a subsidiary of the L. Knife & Son Companies, a group of beer distributors which were recognized as Beverage World Magazine’s 2010 Beverage Wholesaler of the Year for their dedication to innovation and outstanding service.

Business

About the author

Jacklynn has been a resident in Londonderry since the age of 5. She grew up in a quiet neighborhood and went through the great school system. She has fond memories of bike riding through town in the spring and summer, sledding in the winter, and apple and pumpkin picking in the fall. She now has children of her own and looks forward to raising them in the same town she enjoyed so much as a youth.
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