Annie’s Hallmark and Baldoria

Annie’s Hallmark Baldoria, located in the Market Basket Plaza on Route 102, features something unique for everyone. Owned and operated by Jackie and Bill Bannister, the store began in Salem, New Hampshire 23 years ago. When the old Londonderry Hallmark Store closed, the Bannisters seized the opportunity to expand. For three years, the new Londonderry store has offered 10,000 square feet of products for patrons of all kinds.

Anne Ford, Londonderry store manager, poses at her store.

With its own unique feel, Annie’s offers everything from traditional Hallmark items to made-in-the-USA products. The one-stop-shopping store features top of the line gifts, clothing, jewelry, toys, candy, and so much more. “Many stores budget and carefully plan for arrival of new products to coincide with holidays. Not here! New product comes in the back door every day,” said Anne Ford, Londonderry store manager. “Customers are surprised at every visit to see what is new.”

Annie’s Baldoria is a boutique that carries popular jewelry brands like Pandora, Cape Cod Jewelry, John Medeiros, Brighton and Alex and Ani. Known for their eco-friendly products, Alex and Ani is located in Rhode Island and make all their positive energy products from recycled goods. Annie’s clothing and accessories lines feature names like Vera Bradley, Joseph Ribkoff, Tribal, and Not Your Daughter’s Jeans.

Wedding and special event gifts and invitations are available at the store. Wendell August hand-forged aluminum products made in Pennsylvania and Simon Pearce hand-blown glass products made in Vermont are just a select few of the specialty gifts at Annie’s. Most printed-to-order invitations are done onsite and finished within 24 to 48 hours. However, the store also offers beautiful invitations printed in thermography, engraving and letterpress. William Arthur, Birchcraft and Carlson Craft are popular names that are printed offsite with a quick turn-around time.

Annie’s also features a candy counter. “We carry a variety of nut-free, sugar-free, and American-made chocolates from Sweet Shop, Lake Champlain, Hebert and Abdallah,” said Ford. The store carries the ever-popular Jelly Belly jelly beans. But year after year, Annie’s store-made fresh fudge seems to be customers’ favorite. “Everyone raves about our fresh fudge!” exclaimed Ford.

“We’re working on expanding our product line for men’s gifts,” explained Ford “The world’s thinnest wallet, Life is Good and Tilley Hats are popular for men; we’re always working to find other great lines for the men in our lives.” Annie’s recently added Melissa & Doug products to their children’s line. These products bring back the classic wooden blocks and puzzles that are educational and fun. The children’s section also features Hallmark’s recordable and interactive books, as well as plush, puzzles and games.

The store carries everything that Hallmark makes. Shoppers are rewarded for their purchases with the Hallmark Gold Crown card. Additionally, Pandora customers love the Pandora Ribbon Card Rewards program. They encourage all of their customers to sign up for both programs to receive the latest updates for in-store events and promotions.

The Kodak photo developing machine is a real convenience. Shoppers simply come in with pictures to scan into the system or on a memory card. Once uploaded, the pictures can be edited, reprinted, or turned into specialty cards. Paired with Hallmark’s Shutterfly products, there are limitless ways to commemorate great photos.

A little-known fact about Annie’s is that the store offers free gift wrapping and a free shipping program. With a minimum purchase of $30 and a Hallmark rewards card membership, shoppers can ask that their gifts be sent ground delivery anywhere in the continental US, at no charge.

Located at 34 Nashua Road in the Market Basket Plaza, Annie’s is open Monday through Saturday, 9 am until 9 pm and Sundays 11 am until 6 pm. Visit Annie’s Hallmark Baldoria online.